Cup Zero

REDUCING SINGLE USE,
ONE CUP AT A TIME

Company Goal:
Let’s create more fun, less waste.

No more single use stacks, no sweeping plastic cups after the show. Recycling rates are really low so switching to reusable cups saves hundreds and thousands of cups from going to the landfill or our oceans. Not only are you saving lots of waste, cleaning up is a breeze!

Project Objective:
Craft a unique brand identity for the cup, integrating playful and whimsical instructions. The objective is to provide users with clear guidance on usage and disposal without burdening the cup with excessive or overly complicated text.